The success of the raising can be significantly impacted by the offering’s structure and conditions. To make sure you choose an offering structure and offering conditions that will appeal to the investors you’ll be targeting, it is strongly advised that you confer with your marketing partner (as well as legal, of course) as you design your offering.

Some points to remember are:

1. Develop time-based rewards

Consider including time-based investment deadlines in your proposal wherever you can. Investors that invest early and before the dates you specify will benefit in some way.
2. Establish financial incentives

Include strategies to encourage investors to make larger investments wherever it is practical.
3. Choose the appropriate minimum investment.

Selecting the appropriate minimum is essential for any kind of capital raise. You want to locate that ideal range that is neither too high nor too low.
4. Avoid adding pointless obstacles.

Avoid putting needless obstacles in your way so that you can’t successfully implement a raise. I’ve seen it many times before where issuers took advice and raced with it only to come to regret it as the raise developed.
One significant illustration of this that I came across was with a first-time Reg A issuer who had a self-imposed investment requirement specified in their Form 1-A, thus requiring that their funds remain in escrow until they hit a threshold of $750K into their offering. Because the issuer was unable to reinvest any of the early monies raised into the offering to keep it going, the offering was effectively cancelled. In order to continue, they ultimately had to file revisions with the SEC, but doing so required the issuer to expend important time and resources.